# AI Performance Training — brand.txt

> AI PERFORMANCE TRAINING · Keep your edge.

This is the all-in-one brand file. One URL primes any agent to generate on-brand assets:
everything is inline below, and every brand asset is linked as an absolute URL.
Canonical repo manifest: BRAND.md + brand.json. This file is generated at build time from them.
Format: the brand.txt standard — https://www.appliedai.wiki/reference/standards/brand-txt

## Identity
- Brand: AI Performance Training  |  Lockup: AI PERFORMANCE TRAINING  |  Handle: aiperformancetraining.com
- Tagline: Keep your edge.
- One-liner: APT helps founders and leadership teams achieve 2–5× more output with the same headcount — vendor-neutral, truth-first, measurable.
- Audience: Founders, executives, and leadership teams who want more revenue, less chaos, faster execution, and 10–20 hours back per week.
- Archetype: Performance Coach (primary): athletic, rigorous, results-driven, truth-first. Operator (secondary): institutional, deliberate, execution-focused. The register of an elite training facility × an AI lab × a special forces program.
- Non-negotiable: Dark is canonical: near-black ground, Soft White text, one acid accent.
- Non-negotiable: Exit Yellow (#DFFF00) is used sparingly — value moments only, never more than ~8% of a surface.
- Non-negotiable: Everything should feel engineered and athletic, not playful. No shadows, ever. 1px steel borders.
- Non-negotiable: The Lightning Bolt mark is the signature — geometric, thick, oblique outlined bolt. Never the emoji. Always engineered.
- Non-negotiable: No vendor lock, no hype, no AI transformation theater. Truth-first, measurable, vendor-neutral.

## How to generate an on-brand asset
Fastest path: follow a HOSTED SKILL below (it automates these steps). Otherwise, by hand:
1. Prepend the MASTER PROMPT below.
2. Pass the relevant GOLDEN ATOMIC BRAND REFERENCE image URL(s) to your image model as input/reference images (especially for reused elements like the Lightning Bolt mark).
3. Describe the new asset. Honor the BANNED TERMS.
4. For finished/distributable assets, STAMP the real wordmark PNG (linked below) into a reserved band — do not let the model draw the wordmark text.
5. Use the COLOR + TYPE tokens for any code/site/deck.

## Master prompt (copy verbatim, prepend to any request)
```text
Visual asset for AI Performance Training (APT), a performance training program that helps founders and leadership teams achieve 2–5× more output with the same headcount. Core idea: keep your edge. The register: an elite training facility, an AI lab, and a special forces program had a child. Should feel like Equinox, Anduril, Linear, Nike Training, Whoop. Must NOT feel like a startup guru, a business coach, an AI transformation consultant, a marketing agency, or a SaaS startup.

Mood: athletic, rigorous, institutional, calm authority. Never playful, never hype, never motivational-poster. Generous negative space. Quiet confidence.

Palette (mandatory, dark is canonical): near-black ground #050505, with #0F0F10 and #1A1A1D for panels and #2D2D31 for hairline borders. Text and key forms in soft white #F3F3F3, secondary detail in muted gray #9A9A9F. Exactly ONE accent — Exit Yellow #DFFF00 — used sparingly, marking a single value moment per composition (the performance score, the CTA, the one rising metric). Never more than a small fraction of the frame is yellow. No second saturated color.

Surfaces and finish: flat and matte. NO drop shadows, NO glossy 3D, NO gradients, NO neon glow, NO bloom. 1px steel borders, 16px card corners. Clean and exact, like a hardware UI or a defense-grade performance dashboard.

If the asset is PHOTOGRAPHY: black-and-white or heavily desaturated. The subject ALONE — never smiling teams, never stock photos, never conference rooms. Settings: empty training facility at night, a dark control room, an empty gym, a warehouse, a studio, a quiet desk at 5am. Dramatic, restrained, cinematic, single-subject. A small Exit-Yellow element may anchor one point of the frame.

If the asset is a DIAGRAM, CHART, or ICON: outlined, geometric, minimal line work on the near-black ground. NO illustration, NO filled cartoon icons, NO gradients. Output scorecards, before/after productivity tables, performance metric rails, individual-contributor waveforms. Numbers always set in IBM Plex Mono; labels in tracked uppercase.

Type in image (only if explicitly requested): heavy oblique grotesk (Neue Haas Grotesk Display register; Helvetica/Inter Tight acceptable), uppercase, tight line-height, large scale for headlines; IBM Plex Mono for any number. Prefer to reserve a clean band and stamp the real wordmark afterward rather than letting the model draw text from scratch.

Signature: the Lightning Bolt (a geometric, thick oblique outlined bolt in Exit Yellow) may appear quietly as a watermark, badge, or footer element. Never the emoji — always the engineered geometric form. Never overuse it.
```

## Color tokens
- black: #050505
- carbon: #0F0F10
- graphite: #1A1A1D
- steel: #2D2D31
- white: #F3F3F3
- gray: #9A9A9F
- yellow: #DFFF00
- yellow-hover: #C6E900
- ground: #050505
- ink: #F3F3F3
- accent: #DFFF00

## Type
- display: Neue Haas Grotesk Display (alt Helvetica Now Display; fallback Inter Tight)
- body: Inter
- mono: IBM Plex Mono

## Voice
- Motto: Keep your edge.
- Flagship line: A good AI strategy is good business strategy.
- Tone: athletic, rigorous, direct, high-conviction, truth-first
- Positive move: State the performance gap, then show the measurable result. Short sentences. Numbers in mono. Specifics over adjectives. Never hype, never vendor pitching.
- Testimony: Our team now produces 30–50% more output per employee. We've increased revenue per employee. And our senior leadership has gotten 10–20 hours back per week.

## Banned terms
- Words: unlock, supercharge, synergy, revolutionary, game-changer, paradigm, disrupt, innovate, transformational excellence, leverage (as a filler verb), world-class, cutting-edge, AI transformation, bootcamp (as descriptor), 10x your team
- Visual: gradients, drop shadows, glossy 3D / chrome, neon / cyberpunk, filled or 3D icons, any illustration, smiling-team stock photos, conference-room stock photos, any second saturated color competing with Exit Yellow, vendor logos or single-tool branding

## Logo matrix (absolute URLs)

## On-brand asset skills (hosted procedures — follow these to generate)
- https://brand.aiperformancetraining.com/brand/generation-layer/skills/create-on-brand-image/SKILL.md

## Golden Atomic Brand References (reference images — pass these to the image model)

## Fonts

## Tokens + manifest
- tokens.css: https://brand.aiperformancetraining.com/brand/tokens.css
- generation layer: https://brand.aiperformancetraining.com/brand/generation-layer/

---
Generated at build time by scripts/build-brand-txt.mjs. BASE_URL=https://brand.aiperformancetraining.com