Voice
Short. Direct. High conviction. No fluff. No buzzwords. No hype. State the performance gap, then show the measurable result. The reader is a serious founder or executive — respect that.
Good: Your team isn't slow. They're untrained. Bad: Unlock your team's AI transformation journey.
The motto
Keep your edge.
The flagship line
A good AI strategy is good business strategy.
Naming
- The brand: AI Performance Training (wordmark all caps: AI PERFORMANCE TRAINING; monogram APT).
- The people: founders / executives / leadership teams. Not "clients," not "users."
- Vendor-neutral is a feature, not a footnote. Say it. Mean it.
Tone
| Dial | Setting |
|---|---|
| Posture | athletic, engineered, institutional |
| Energy | calm authority, rigorous, truth-first |
| Formality | high-conviction and plainspoken; numbers do the talking |
On-brand lines
- "Keep your edge."
- "A good AI strategy is good business strategy."
- "Most companies aren't underperforming because of bad people. They were never trained."
- "2–5x more output. Same headcount. Measurable."
- "Vendor-neutral. Truth-first. Built for performance."
- "Your team isn't slow. They're untrained."
Testimony
"Our team now produces 30–50% more output per employee. We've increased revenue per employee. And our senior leadership has gotten 10–20 hours back per week."
Off-brand lines (don't)
- "AI transformation is here — are you ready?" (transformation theater)
- startup-guru / hustle / motivational-poster cadence
- SaaS-landing cadence ("the all-in-one platform for...")
- vendor-specific cheerleading or single-tool evangelism
- AI hype OR AI doom framing
Banned vocabulary
Words: unlock, supercharge, synergy, revolutionary, game-changer, paradigm, disrupt, innovate, "transformational excellence", "leverage" as filler, world-class, cutting-edge, "AI transformation", "bootcamp" as descriptor, "10x your team". No em dashes.
Visual (for image models): gradients, drop shadows, glossy 3D, neon/glow, filled or 3D icons, any illustration, smiling-team or conference-room stock photos, any second saturated color competing with Exit Yellow, vendor logos or single-tool branding. Full list: banned-terms.md.
If the logo were removed, the page should still read as an elite training facility, an AI lab, and a special forces program had a child. If a line sounds like a coach, a consultant, or a SaaS landing page, cut it.